THIS IS WHAT WE DO
At ES Sport, our mission is reflected in our actions. As a priority, we work tirelessly to promote fitness, health, and well-being within the UAE community. We have forged strong partnerships with a wide variety of global sports entities—including governing bodies, promoters, leagues, tournaments, and teams—enabling us to innovate the best, most memorable sport experiences for fans and businesses.
We harness the enormous fan power generated by sports for rights holders and brands alike, crafting rewarding solutions based on best-fit brand sponsorship connections across our partner network. At ES Sport, quality lies in our meticulous attention to detail, especially when organizing tours for international schools, academies, and professional teams.
Chairman's Message
"ES Sport believes in the power of sport to transform communities, and we are proud to be part of the UAE’s journey towards a brighter future, with the 'We Are the UAE 2031' vision, a testament to the country’s ambition and forward-thinking leadership.
We recognise that sport is far more than competition - it is a powerful tool that enriches society, fostering a healthier, more cohesive, and vibrant community. Our commitment to this vision is anchored in the idea that sporting events play a vital role in enhancing the well-being of individuals and communities alike.
By promoting and bringing global sporting events and their fans to the UAE, we are not only showcasing the country's exceptional facilities and world-class hospitality but also driving economic growth, while delivering lasting benefits to our society.
Our aim is to provide comprehensive sport experiences that extend beyond the arenas and stadiums, generating opportunities that support local businesses, stimulate tourism, and attract investment that drive sustainable economic development. Connecting the world through sport."
OUR JOURNEY AND VISION
Since starting operations in 2009 (as Expat Sport), ES Sport has played a leading role in the Middle East’s sports tourism industry. We recognised the Gulf region’s immense potential as a global sports hub and developed a strategy to support this transformation from our base in the UAE. The region’s sports development has been truly remarkable, with billions invested in infrastructure in less than two decades, realising the original potential. Today, the Middle East hosts some of the most sought-after sports events worldwide—and ES Sport is honoured to have made a contribution to this phenomenal evolution.
Our business has expanded alongside the growth of world-class sports in the Middle East. In addition to providing memorable sport experiences for fans and businesses, our services extend to sports sponsorship, brand partnerships, plus tours and training camp logistics for schools, clubs and professional teams, across several sports.
ES Sport also hosts proprietary flagship events to improve fitness, health, and well-being within the UAE community, a priority pillar of our social responsibility philosophy, in line with the UAE’s National Wellbeing Strategy 2031.
Board of Directors
Executive Team
Sue is a marketing and business development professional with 25+ years of international experience. Before joining Expat Sport as Executive Director for the 2022 FIFA World Cup, she successfully led and transformed the business model of ITP Media Group as Managing Director. Her reputation in the sports tourism sector has led her to consult on development projects for illustrious clients such as the Saudi Public Investment Fund (PIF).
As the former Commercial Director of the International Cricket Council (ICC), Campbell’s invaluable network has propelled Expat Sport’s cricket sponsorship strategy. His career has given him extensive experience dealing directly with governing bodies, rights holders, brands, media and more. Campbell is essential in exercising the ICC’s commercial rights in Dubai and is one of the most respected figures in cricket in the Middle East.
John has had a lifetime career in travel. Starting as a trainee with Thomas Cook, he became Managing Director, UK at 36. He then went on to become MD of the international business, covering 54 countries, and introduced the famous strapline “Don’t just book it, Thomas Cook it”. In 2000 John moved to become the MD of Lunn Poly and subsequently Retail Director of TUI UK.
In 2009 John was elected chairman of ABTA and in the same year was presented with a lifetime achievement award. Later inducted into the Travel & Hospitality Industry Hall of Fame, he received an outstanding achievement award in 2012.
Jordan is a strategic advisor with ES Sport, helping drive the digital transformation project within the business. He has more than twelve years of experience working with leading organisations in the Digital, Marketing, Analytics, and Technology spaces in the UK and UAE. He originally joined the team for our successful FIFA World Cup Qatar 2022™ campaign. Since then, he has been instrumental in levelling up the brand with his creative vision and digital nous.
As well as being an accomplished Level 4 Master Coach (ECB), Qasim is Expat Sport’s cricket strategy and development expert. He has a vast knowledge base of the sport, from grassroots level to elite teams working with Lancashire CC, England, UAE, ICC Academy and Sweden as Director of Cricket at Sweden Cricket Federation (SCF). Currently, Qasim is the National Head Coach for Kuwait National Team. Thanks to his experience and foresight, Qasim is essential to our continued success in the sport.
Meet The Team
Safe Hands, Expert Consultants, and Your Ultimate Sport Experiences Guides
Our partners
CONNECTING THE WORLD THROUGH SPORT
1807, Indigo Icon Cluster F, JLT Dubai - UAE
Call us: +971 4 435 6612
ES Sport (AUH)
20, Adh Dhahar St,
Al Hisn, Abu Dhabi
UAE
36 Tyndall Court, Commerce Rd, Lynchwood, Peterborough, PE2 6LR
Proven Success Through Client Satisfaction
FAQs
ES Sport has access to a growing number of local and global events. We have a long history in cricket, F1, rugby, golf, and Lions, providing unique experiences for fans and clients. We are constantly on the lookout for new and exciting sports and to expand our offerings and have recently added premier brands such as the UFC and NBA.
An ES Sport hospitality package includes a ticket to your chosen sporting event and a hotel stay near the venue. Our objective is to elevate the fans’ experience around the sport of their choice by providing accommodation that fits each individual’s budget.
ES Sport is ready to add new sports and events 24/7, 365 days per year. We’re constantly negotiating with rights holders, venues, and government entities to develop mutually beneficial ways of elevating their events through creative thinking.
ES Sport is based in the UAE but has contacts for global sporting events. We’re the trusted experts and market leaders in the Middle East, but our reach is worldwide. Our ever-expanding line-up of events spans Europe, the US, the Far East and more.
ES Sport specialises in sporting events and has strong links to the entertainment world. We give fans access to post-event showcases such as the Dubai 7s concerts and the F1 Abu Dhabi's world-famous Yasalam shows, which have been graced by the Foo Fighters, Beyonce, and Eminem.
ES Sport hospitality packages are competitively priced and available for various budgets. We recommend checking each event’s page on our website for the most up-to-date prices or contacting one of our agents.
The hotels that ES Sport hospitality packages use range from three to five stars to fit various budgets. While the hotels may change, we strive to work with those that provide high-quality hospitality.
There are several ways to learn about new ES Sports events and hospitality packages. You can bookmark our website and check for updates. You can also follow us on Instagram, Facebook, and LinkedIn. The best way is to sign up for our monthly newsletter, which contains ES Sport news and updates directly in your inbox.
ES Sport has offices in Dubai, Abu Dhabi and UK
You can contact ES Sport via email at info@es-sport.ae and telephone +97144356612.
ES Sport offers corporate hospitality packages tailor-made to your needs. For more information, contact us via info@es-sport.ae or call +97144356612.
Call us at +97144356612, and we’ll schedule a meeting to determine how to work together.