Sports sponsorship that unlocks your brand's potential
Sports Sponsorship: the Opportunity
Sports sponsorship enables brands to connect with a huge targeted audience of sports fans and gather invaluable audience insights. Your company can communicate with the hearts and minds of sports enthusiasts through inspirational and engaging content. Our focus is on fully understanding your brand aims, objectives and metrics for success, then matching these factors and others against the most relevant sports sponsorship opportunities, ultimately creating a maximum-impact strategy on your behalf.
We are the exclusive sponsorship agency for the Dubai Marathon and RAK half marathon.
Our portfolio of sports partnerships extends to the Dubai Marathon, RAK half marathon, DP World ILT20 league and teams, the Code 19 AI race team and WSX Supercross Championship, to name a few. We also own and operate the new Super 10’s Abu Dhabi in partnership with Pace Events, organisers of the Dubai Marathon and RAK Half Marathon. It is only your success, which makes us successful.
Sports sponsorship: the innovative way to showcase your brand
From engaging with captive live audiences at sports events to reaching millions of fans through TV broadcasts and online, sports sponsorship is a proven and highly effective way to attract new potential consumers. ES Sport will guide you on this journey.
THE DUBAI MARATHON: ATHLETICS SPONSORSHIP
Sanctioned by the Dubai Sports Council and World Athletics, the Dubai Marathon offers unrivalled brand visibility and positive brand impact. Earned media through radio, TV, digital, and publishing partners ensures maximum exposure throughout the event life cycle: pre-event, during, and post-event. The Dubai Marathon attracts a diverse mix of local and international participants across various genders, races, and ages, including a race specifically for elite wheelchair participants. ES Sport is partnering with a legacy naming rights partner to align their brand with one of the most established and iconic events in the UAE, supported by the Dubai Government.
DP World ILT20: CRICKET SPONSORSHIPS
ES Sport create rewarding connections between our clients and the DP World ILT20 through a series of sponsorship packages that consistently generate fulfilling returns on investment. As the T20 tournament with the second-largest largest TV viewership worldwide, the DP World ILT20 has rapidly become a flagship cricket experience in the UAE, attracting a substantial global fan base. We can tailor the rights and benefits to suit your brand either with the tournament itself, or one of the teams taking part.
RAK Half Marathon: Athletics Sponsorships
As the official sponsorship agency of organisers Pace Events, ES Sport offer clients unparalleled exposure and connectivity through strategic event branding and athlete partnerships. Acknowledged as one of the fastest races in its category, the well-established RAK Half Marathon draws runners from several continents, including top elite and community athletes. Sanctioned by the Ras Al Khaimah Tourism Development Authority (RAKTDA), the race combines athletic competition with a festival atmosphere in this fast-developing emirate, engaging a diverse global audience.
DP World ILT20 Franchise Team | Desert Vipers: Cricket Sponsorships
The Desert Vipers are a professional cricket team based in Dubai, UAE, owned by the Lancer Group, who also hold significant stakes in Manchester United FC and the NFL’s top-flight Tampa Bay Buccaneers. The Dubai Desert Vipers compete in the DP World ILT20 tournament and are acknowledged as pioneers of sustainability in sport. They prioritise eco-conscious operations, transparency in reporting, effective and inclusive communication, community interaction, and education.
ES Sport collaborate closely with the Desert Vipers to create new brand relationships and enhance existing sponsorship connections with businesses that share our mutual values. We develop brand sponsorship strategies designed to engage a rapidly rising consumer audience at both team and event levels.
ABU DHABI SUPER 10’S: RACE AND FUN SPORTS DAY
ES Sport is delighted to announce the introduction of a new 10k running event and fun sports day in the UAE capital. The Super 10’s Abu Dhabi is set to debut on the 15th of November 2025 under the patronage of Sheikh Mohamed bin Saif al Nahyan and is sanctioned by Abu Dhabi Sports Council, and Department of Culture and Tourism.
This key community event promotes health and wellness, featuring the world’s top distance runners competing alongside local athletes, and is expected to transform the UAE capital. Likely to become one of Abu Dhabi’s premier events, the Super 10s offers a major opportunity for brand sponsors to connect with a significant section of the UAE population, as well as a global audience tuning in via the livestream.
Golootlo Sponsorship Case Study
Golootlo – Regional Sponsor of the ICC Cricket World Cup 2019
ES Sport generated significant media exposure for our client Golootlo by staging a pre-tournament event that brought the ICC Cricket World Cup trophy to Pakistan, accompanied by Pakistan cricket captain Sarfaraz Ahmed. We partnered with ICC global partner Emirates Airline to fly the trophy from Dubai to Pakistan, along with a group of key Golootlo clients and partners.
The ES Sport strategic sponsorship team supported Golootlo with press events, meet-and-greets, and logistics in Pakistan. We put the trophy on show during visits to the key cities of Islamabad, Karachi, and Lahore, allowing many fans to take selfies with the trophy and meet Sarfaraz Ahmed himself. In addition to all the goodwill publicity these trophy showcase visits created, several cricket fans who attended were fortunate enough to win all-expenses-paid trips to the UK to watch Pakistan compete in the ICC Cricket World Cup 2019.
As an official travel agent for the event, ES Sport arranged VIP boxes, tickets, accommodation, and logistics throughout the tournament, ensuring that VIP guests invited by Golootlo embarked on the trip of a lifetime and forged even stronger business bonds with the Golootlo commercial team.
Watch the video below to see the highlights from our trophy showcase visits.
ES SPORT GENERATES STRATEGIC IMPACT
The Story
The International Cricket Council (ICC) is the governing body of cricket. In 2019, Golootlo partnered with ES Sport to manage their ICC Cricket World Cup partnership, including the creation of a comprehensive 360-degree sponsorship campaign that successfully met Golootlo’s digital growth goals.
What We Did
ES Sport created a custom sponsorship campaign encompassing a series of events, activations, media coverage, marketing campaigns, and content that showcased the partnership between Golootlo and the ICC Cricket World Cup throughout 2019. A strategy specifically developed to ensure Golootlo maximized the rights and benefits they received as a Regional ICC Cricket World Cup 2019 sponsor.
The Outcome
– Growth in users from 1m to 7m
– 1m in merchandise sold
– 30m Customer Reach
– 200k QR scans via TV partnership representing 3000% growth
Strategic Sports Sponsorships: Creating Targeted Opportunities
We have an expanding network of sponsorship agency rights encompassing mainstream global sports, and teams. Sponsorship opportunities range from legendary football clubs to the AFC Champions League and AFC Asian Cup, marathons and distance running events throughout the UAE, including our own Super 10k race. Cricket is very popular in the UAE and ES Sport provides opportunities to partner with several cricket tournaments, teams, and players, plus we provide access to the WSX Supercross Championship, autonomous racing, and many more.
Understanding your brand’s objectives, and success criteria is our priority. We then align these elements with the best sponsorship opportunities in our portfolio, determine the most synergistic connection, and craft a strategy that ensures maximum impact. Our success hinges on your success.
Proven Success Through Client Satisfaction
“A very proactive and productive sponsorship campaign, which enabled us to engage our brand directly with an ideal target audience. The level of customer service underpinning our working partnership was outstanding throughout.”
“Our leadership team were impressed by the exposure we received throughout the MENA region and the ability we had to showcase specific key messages in both English and Arabic”
Our partners
