Sports sponsorship in the UAE

This Is ES Sport.

From grassroots to elite sport, put your brand at the heart of the moments that matter.

Why sponsorship

Sports Sponsorship
That Does More.

We connect brands with sports sponsorship opportunities across the UAE, from major sporting events and rights holders to grassroots and community initiatives.

Our ethos: logo placement is only a small part of the partnership. The real value lies in what happens around it.

We take those partnerships beyond visibility, creating experiences people can see, engage with and remember, from brand activation and hospitality to content, fan engagement and community initiatives.

Built around your objectives. Designed to deliver measurable ROI.

Don’t just watch the momentum. Be part of it.

Sponsorship Benefits.

01

01Brands & Corporates

Connect with your target audience in a meaningful way. Showcase your brand, products and expertise through experiences that create engagement beyond traditional advertising.

02

02Communities

Greater access, better experiences and more opportunities to participate, learn and connect, using sport to bring people together and create lasting impact.

03

03Rights Holders

Grow sponsorship revenue, attract the right partners and build stronger commercial relationships that align with your values, enhance your offering and unlock new opportunities.

Open now

Sponsorship Opportunities.

Rights packages we represent today, in three groups: national UAE initiatives, mass participation events and fitness and community programmes. Each one comes with a clear audience, clear assets and a team that activates as well as it sells.

National & Proud

Proud To Be… UAE.

Our UAE portfolio gives businesses the opportunity to align with government, organisations and programmes that are contributing to the country’s sporting landscape, supporting national ambition and creating opportunities for people across the Emirates.

Mass Participation & Volume

Mass Participation… Hit The Road.

Thousands of competitors. Tens of thousands of spectators. One shared passion for movement, challenge and achievement. Our mass-participation events give brands the opportunity to become part of the participant journey, not simply visible around the course.

Fitness & Community

UAE Fitness & Community.

There is something special about people coming together through sport: to compete, improve, connect and have fun. Our fitness and community properties give brands access to audiences who are actively choosing healthier, more social and more active lifestyles.

What we deliver

The ES Sport
Approach.

Built around your brand, your audience and your objectives, we ensure that sponsorships go beyond short-term exposure, creating relationships and impact that last.

  • Sometimes that means reaching thousands.
  • Sometimes it means creating an experience for fifty.
  • Sometimes it means giving one young athlete an opportunity that changes their journey.
01

01Strategy

Best fit first. We start with understanding your audience and objectives, then find the right sport and property.

02

02Rights

Direct relationships with rights holders, federations, event owners and athletes mean better access, stronger terms and better commercial value.

03

03Activation

The part your customers actually see. Fan zones, hospitality, content and on the ground delivery, run by the team that lives at these events.

04

04Measurement

Exposure, engagement and commercial outcomes, tracked and reported in plain numbers, so you can see exactly what your sponsorship delivered.

Talk Sponsorship

Proof

Our Record.

Delivering partnerships that pack a punch since 2018.

ICC Cricket World Cup, Regional sponsorship, Golootlo 2019
Delivered

ICC Cricket
World Cup

Regional sponsorship, Golootlo
La Liga Virtual LED, District One, MENA exposure
Delivered

La Liga
Virtual LED

District One, MENA exposure
The main oval and pavilion at ICC Academy, Dubai Sports City
Delivered

ADIB Oval
Naming Rights

ICC Academy, Dubai
A junior cricket match on the oval at ICC Academy
Delivered

ADIB
Warriors

Youth cricket pathway sponsorship, ICC Academy
Young players at an ICC Academy summer camp session 2016
Delivered

Babyshop
Cricket Cubs

Title sponsor, ICC Academy summer camps
A batsman in front of the ICC Academy scoreboard
Delivered

Old Mutual
Cricket Sixes

Bespoke client networking tournament, ICC Academy
AFC Asian Cup match action 2023
Delivered

AFC Asian Cup and
Champions League

Sponsorship agency of AFG
Asics title sponsorship of the Dubai Marathon
Delivered

Asics x
Dubai Marathon

Title partnership, Dubai Marathon
Register Interest

Get In Touch
With An Expert.

Tell us what you are planning: a client to host, a team to reward, a brand to amplify or a squad to bring over. We’ll get back to you.

Email info@es-sport.ae Call +971 4 435 6612