Sports sponsorship in the UAE
This Is ES Sport.
From grassroots to elite sport, put your brand at the heart of the moments that matter.
Sports Sponsorship
That Does More.
We connect brands with sports sponsorship opportunities across the UAE, from major sporting events and rights holders to grassroots and community initiatives.
Our ethos: logo placement is only a small part of the partnership. The real value lies in what happens around it.
We take those partnerships beyond visibility, creating experiences people can see, engage with and remember, from brand activation and hospitality to content, fan engagement and community initiatives.
Built around your objectives. Designed to deliver measurable ROI.
Don’t just watch the momentum. Be part of it.
Sponsorship Benefits.
01Brands & Corporates
Connect with your target audience in a meaningful way. Showcase your brand, products and expertise through experiences that create engagement beyond traditional advertising.
02Communities
Greater access, better experiences and more opportunities to participate, learn and connect, using sport to bring people together and create lasting impact.
03Rights Holders
Grow sponsorship revenue, attract the right partners and build stronger commercial relationships that align with your values, enhance your offering and unlock new opportunities.
Sponsorship Opportunities.
Rights packages we represent today, in three groups: national UAE initiatives, mass participation events and fitness and community programmes. Each one comes with a clear audience, clear assets and a team that activates as well as it sells.
Proud To Be… UAE.
Our UAE portfolio gives businesses the opportunity to align with government, organisations and programmes that are contributing to the country’s sporting landscape, supporting national ambition and creating opportunities for people across the Emirates.
UAE Football
Association
Supporting football at the highest level while connecting brands with the UAE’s national teams, clubs, fans and wider football community.
Special Olympics
UAE
Creating opportunities for People of Determination through sport, inclusion and achievement.
UAE School
Games
Supporting the next generation through participation, competition, education and wellbeing.
Mass Participation… Hit The Road.
Thousands of competitors. Tens of thousands of spectators. One shared passion for movement, challenge and achievement. Our mass-participation events give brands the opportunity to become part of the participant journey, not simply visible around the course.
Dubai
Marathon
A major international running event and a powerful platform for brands to champion health, fitness, achievement and community.
Ras Al Khaimah
Half Marathon
A destination running experience bringing together an active, health-conscious community in one of the UAE’s most distinctive settings.
UAE Fitness & Community.
There is something special about people coming together through sport: to compete, improve, connect and have fun. Our fitness and community properties give brands access to audiences who are actively choosing healthier, more social and more active lifestyles.
Padel Art
Dubai
A premium community combining sport, social connection, hospitality and business.
Primal Race
UAE
Fitness, challenge and community, creating opportunities for brands to engage through participation and performance.
New
WPSL Golf
Community
Where sport and business come together, creating opportunities for relationship building, client engagement and hospitality.
New
PROVN Women’s
Youth Sport
Supporting the next generation of female athletes through participation, development, confidence and opportunity.
The ES Sport
Approach.
Built around your brand, your audience and your objectives, we ensure that sponsorships go beyond short-term exposure, creating relationships and impact that last.
- Sometimes that means reaching thousands.
- Sometimes it means creating an experience for fifty.
- Sometimes it means giving one young athlete an opportunity that changes their journey.
01Strategy
Best fit first. We start with understanding your audience and objectives, then find the right sport and property.
02Rights
Direct relationships with rights holders, federations, event owners and athletes mean better access, stronger terms and better commercial value.
03Activation
The part your customers actually see. Fan zones, hospitality, content and on the ground delivery, run by the team that lives at these events.
04Measurement
Exposure, engagement and commercial outcomes, tracked and reported in plain numbers, so you can see exactly what your sponsorship delivered.
Our Record.
Delivering partnerships that pack a punch since 2018.
2019
ICC Cricket
World Cup
La Liga
Virtual LED
ADIB Oval
Naming Rights
ADIB
Warriors
2016
Babyshop
Cricket Cubs
Old Mutual
Cricket Sixes
2023
AFC Asian Cup and
Champions League
Asics x
Dubai Marathon
Get In Touch
With An Expert.
Tell us what you are planning: a client to host, a team to reward, a brand to amplify or a squad to bring over. We’ll get back to you.
Tell Us What
You Are Planning.
We’ll get back to you.




