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We provide top-tier opportunities for fans, rights holders, and brands that leverage the influence of sports and entertainment.

We are committed to devising ground-breaking strategies in and around sporting events. Whether we’re customising packages to create memorable sport experiences for fans or coming up with innovative solutions to connect brands to events through sponsorships and partnerships.

about expat sport
Chairman's Message
Chairman's Message

Chairman's Message

H.E. Sheikh Mohamed bin Saif Al Nahyan

“At ES Sport, we are honoured to support the 'We Are the UAE 2031' vision, a testament to the country’s ambition and forward-thinking leadership. We believe that sport is far more than competition—it is a powerful tool that enriches society, fostering a healthier, more cohesive, and vibrant community. Our commitment to this vision is anchored in the idea that sporting events play a vital role in enhancing the well-being of individuals and communities alike.

By promoting and bring global sporting events and their fans to the UAE, we are not only showcasing the country's exceptional facilities and world-class hospitality but also contributing meaningfully to its economic growth. The positive impact of these events extends beyond the arenas and stadiums, generating opportunities that support local businesses, stimulate tourism, and attract investment that drive sustainable economic development.

Additionally, ES Sport is deeply committed to championing homegrown events such as the Abu Dhabi Super 10s and the Dubai Marathon. These events highlight the UAE’s capacity to create unique sporting experiences that resonate locally and internationally, attracting athletes and fans from around the world while fostering a culture of fitness and well-being within our own community.

about

The Region's leading Sport Experiences & Sponsorship Agency

Since 2009, ES Sport has been the cornerstone of the Middle East’s sports tourism industry. Back then, we recognised the region’s potential to become a global hub for sports and entertainment. In under two decades, the potential has been realised and the Middle East is now home to some of the most sought-after events on the planet – and ES Sport has been there every step of the way. As the GCC has evolved to welcome world-class sports and entertainment acts, so too has ES Sport. We’ve transcended sports tourism and added important verticals such as sponsorship and partnership management, tour logistics for professional and academy teams and hosting our own sport-centric events. ES Sport is more committed than ever to helping the Middle East become the number one sports and entertainment destination in the world. From our bases in Dubai, Abu Dhabi and United Kingdom – we will continue to drive innovation through sport and connect fans and clients alike to the blockbuster events and opportunities they desire.

1

TravelandMore

1992 – Alan Holt formed the sister company, TravelandMore, in the UK. This provided the foundation of ES Sport's current position and couldn’t have happened without it.

1992

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2

First Sports Tourism

2007 – Our first-ever sports tourism package was offered from TravelandMore UK, a chance to see the highly anticipated Hatton vs. Mayweather Jr. bout in Las Vegas. The allocation sold out within days.

2007

3

Middle East Journey

Expat Holidays was established in Dubai with a new office, and thus began our Middle East-based journey.

2009

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4

Official Formula 1 Agent

Appointed official Formula 1® Etihad Airways Abu Dhabi Grand Prix ticket agent.

2009

5

First Tour Package

Our first overseas tour package from the UAE took fans and clients to South Africa to watch the British & Irish Lions rugby tour.

2009

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6

Official Sub-Agent

Appointed as an official sub-agent for the 2010 FIFA World Cup in South Africa, which provided fans with ticket packages to the tournament.

2010

7

Expat Sport

Expat Holidays changed its name to Expat Sport to reflect our full commitment to the sports tourism sector.

2012

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8

Cricket Hospitality

First-ever hospitality box project in Dubai for ICC England v Pakistan. We booked and sold every single hospitality box at the venue.

2012

9

ICC T20 World Cup

Appointed as an official agent for the ICC T20 World Cup in Sri Lanka.

2012

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10

Dubai Sevens

Appointed official agent of the Dubai Rugby Sevens. We arranged the accommodation, transport and logistics for all the teams taking part in the tournament. This led to us being named as an official agent of the Hong Kong Rugby Sevens shortly after.

2013

11

Team Tours

Established Team Tours vertical. This involves hosting schools, academies, and amateur and professional sports teams from around the world in the UAE.

2015

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12

ICCA Partnership

Became an official ICC Academy travel partner – arranging the travel and on-ground logistics for international cricket teams visiting the UAE.

2015

13

Corporate Sport Events

Organised our first sporting event; a corporate cricket sixes tournament at ICC Academy.

2018

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14

Sponsorship Department

Established Sponsorship and Partnerships division

2018

15

Commercial Partnership with ICC

Appointed official commercial partner of the International Cricket Council (ICC).

2018

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16

ICC WC Sponsorship

Became a regional sponsorship client for the ICC Cricket World Cup and created a sponsorship strategy for ICC Sponsor that included managing and delivering the plan.

2019

17

AFC Asian Cup Appointment

Appointed hospitality agent for the AFC Asian Cup in the UAE and hosted VIP guests of the Saudi Football Federation.

2019

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18

Exclusive Match Hospitality Agent for FIFA World Cup 2022

Appointed as Exclusive Sales Agent of MATCH Hospitality in the UAE for the sale of the FIFA World Cup Qatar 2022™ Official Hospitality Programme. A pivotal moment that we used to propel Expat Sport to new heights.

2020

19

FIFA Fan Hotel in Dubai

Created a pioneering football fan hotel in Dubai. It served as a hub for fans travelling to Qatar for the World Cup and offered special daily deals and a festival atmosphere inside.

2022

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20

Charter flights for FIFA World Cup 2022

Chartered aircraft and managed flights, transport, visas and VIP hospitality for 7000+ football fans travelling from Dubai to Qatar for the FIFA World Cup 2022.

2022

21

Partnership with Abu Dhabi DCT

Established new headquarters in Abu Dhabi following the partnership confirmation with DCT (Abu Dhabi Department of Culture and Tourism).

2023

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22

New Chairman of the Board

We were delighted to welcome Sheikh Mohammed bin Saif Al Nahyan to the ES Sport board.

2023

23

Appointment with ILT20

Appointed exclusive hospitality sales agent for the DP World ILT20

2023

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24

Appointment with UFC

Appointed by DCT to become an official reseller for the prestigious UFC and NBA events in Abu Dhabi (2023).

2023

25

Appointment with Dubai Marathon

Appointed exclusive sponsorship agency for the Dubai Marathon and connecting brands to this legendary road race.

2023

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26

Appointment with AFG of AFC

Appointed sponsorship agency of AFG for the AFC Asian Cup and Champions League, which expands our reach into the football world.

2023

27

Company Rebranding

ES Sport undergoes a thorough and exciting rebrand and changes its name to ES Sport. UK-based sister company TravelandMore also falls under the ES Sport umbrella to complement our broader offering.

2024

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28

WATCH THIS SPACE!

We are ever evolving and there are more exciting things to come in the future - let’s establish a future together.

1

TravelandMore

1992 – Alan Holt formed the sister company, TravelandMore, in the UK. This provided the foundation of ES Sport's current position and couldn’t have happened without it.

1992

timeline icon
timeline icon

2

First Sports Tourism

2007 – Our first-ever sports tourism package was offered from TravelandMore UK, a chance to see the highly anticipated Hatton vs. Mayweather Jr. bout in Las Vegas. The allocation sold out within days.

2007

3

Middle East Journey

Expat Holidays was established in Dubai with a new office, and thus began our Middle East-based journey.

2009

timeline icon
timeline icon

4

Official Formula 1 Agent

Appointed official Formula 1® Etihad Airways Abu Dhabi Grand Prix ticket agent.

2009

5

First Tour Package

Our first overseas tour package from the UAE took fans and clients to South Africa to watch the British & Irish Lions rugby tour.

2009

timeline icon
timeline icon

6

Official Sub-Agent

Appointed as an official sub-agent for the 2010 FIFA World Cup in South Africa, which provided fans with ticket packages to the tournament.

2010

7

Expat Sport

Expat Holidays changed its name to Expat Sport to reflect our full commitment to the sports tourism sector.

2012

timeline icon
timeline icon

8

Cricket Hospitality

First-ever hospitality box project in Dubai for ICC England v Pakistan. We booked and sold every single hospitality box at the venue.

2012

9

ICC T20 World Cup

Appointed as an official agent for the ICC T20 World Cup in Sri Lanka.

2012

timeline icon
timeline icon

10

Dubai Sevens

Appointed official agent of the Dubai Rugby Sevens. We arranged the accommodation, transport and logistics for all the teams taking part in the tournament. This led to us being named as an official agent of the Hong Kong Rugby Sevens shortly after.

2013

11

Team Tours

Established Team Tours vertical. This involves hosting schools, academies, and amateur and professional sports teams from around the world in the UAE.

2015

timeline icon
timeline icon

12

ICCA Partnership

Became an official ICC Academy travel partner – arranging the travel and on-ground logistics for international cricket teams visiting the UAE.

2015

13

Corporate Sport Events

Organised our first sporting event; a corporate cricket sixes tournament at ICC Academy.

2018

timeline icon
timeline icon

14

Sponsorship Department

Established Sponsorship and Partnerships division

2018

15

Commercial Partnership with ICC

Appointed official commercial partner of the International Cricket Council (ICC).

2018

timeline icon
timeline icon

16

ICC WC Sponsorship

Became a regional sponsorship client for the ICC Cricket World Cup and created a sponsorship strategy for ICC Sponsor that included managing and delivering the plan.

2019

17

AFC Asian Cup Appointment

Appointed hospitality agent for the AFC Asian Cup in the UAE and hosted VIP guests of the Saudi Football Federation.

2019

timeline icon
timeline icon

18

Exclusive Match Hospitality Agent for FIFA World Cup 2022

Appointed as Exclusive Sales Agent of MATCH Hospitality in the UAE for the sale of the FIFA World Cup Qatar 2022™ Official Hospitality Programme. A pivotal moment that we used to propel Expat Sport to new heights.

2020

19

FIFA Fan Hotel in Dubai

Created a pioneering football fan hotel in Dubai. It served as a hub for fans travelling to Qatar for the World Cup and offered special daily deals and a festival atmosphere inside.

2022

timeline icon
timeline icon

20

Charter flights for FIFA World Cup 2022

Chartered aircraft and managed flights, transport, visas and VIP hospitality for 7000+ football fans travelling from Dubai to Qatar for the FIFA World Cup 2022.

2022

21

Partnership with Abu Dhabi DCT

Established new headquarters in Abu Dhabi following the partnership confirmation with DCT (Abu Dhabi Department of Culture and Tourism).

2023

timeline icon
timeline icon

22

New Chairman of the Board

We were delighted to welcome Sheikh Mohammed bin Saif Al Nahyan to the ES Sport board.

2023

23

Appointment with ILT20

Appointed exclusive hospitality sales agent for the DP World ILT20

2023

timeline icon
timeline icon

24

Appointment with UFC

Appointed by DCT to become an official reseller for the prestigious UFC and NBA events in Abu Dhabi (2023).

2023

25

Appointment with Dubai Marathon

Appointed exclusive sponsorship agency for the Dubai Marathon and connecting brands to this legendary road race.

2023

timeline icon
timeline icon

26

Appointment with AFG of AFC

Appointed sponsorship agency of AFG for the AFC Asian Cup and Champions League, which expands our reach into the football world.

2023

27

Company Rebranding

ES Sport undergoes a thorough and exciting rebrand and changes its name to ES Sport. UK-based sister company TravelandMore also falls under the ES Sport umbrella to complement our broader offering.

2024

timeline icon
timeline icon

28

WATCH THIS SPACE!

We are ever evolving and there are more exciting things to come in the future - let’s establish a future together.

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Board of Directors

H.E. Sheikh Mohamed bin Saif Al Nahyan
H.E. Sheikh Mohamed bin Saif Al Nahyan
Chairman

His Excellency Sheikh Mohamed bin Saif Al Nahyan serves as the Board Vice Chairman of First Abu Dhabi Bank PJSC since March 2017. He also chairs the Board Management Committee and the Board Remuneration and Nomination Committee.

An experienced business professional with more than 20 years’ in family business, real estate and investment, H.E. Sheikh Mohamed manages a number of projects across the UAE and internationally.

H.E Sheikh Mohamed is the Chairman of Abu Dhabi National Insurance Company PJSC and is a member of its Board Risk Management Committee.

H.E. Sheikh Mohamed holds a degree in International Economics and History from the American University of Paris.

H.E. Sheikh Mohamed bin Saif Al Nahyan
Chairman
Alan Holt
Alan Holt
Group Managing Director & Managing Director of Abu Dhabi

Alan is the driving force and founder behind ES Sport (formerly Expat Sport). He combined his love for travel and sports to create Expat Sport in 2007, which has led the way in the GCC’s sports tourism industry ever since. Alan’s innovative and agile approach to reacting to trends and client demands constantly evolves ES Sport’s offering with team tours, sponsorships and more offered under the ES Sport umbrella. With unwavering dedication to providing the best sporting experiences around, Alan was instrumental in ES Sport becoming the exclusive MATCH Hospitality sales agent in the UAE for FIFA World Cup Qatar 2022. Alan has positioned ES Sport as the region’s most respected and trusted operator and most recently help lead the company’s rebranding strategy and transition to ES Sport.

Alan Holt
Group Managing Director & Managing Director of Abu Dhabi
Paul McSorley
Paul McSorley
Managing Director of Dubai and Group Financial Director

Paul is the architect behind the company’s long-term strategy and was instrumental in the ES Sport (formerly Expat Sport) re-positioning and rebranding strategy. Paul is responsible for restructuring the Dubai HQ and incorporating the UK and Abu Dhabi offices into the ES Sport group. 

Paul McSorley
Managing Director of Dubai and Group Financial Director

Executive Team

Sue Holt
Sue Holt
Executive Director
Sue Holt
Executive Director
Campbell Jamieson
Campbell Jamieson
Strategic Consultant
Campbell Jamieson
Strategic Consultant
John McEwan
John McEwan
Executive Committee Member
John McEwan
Executive Committee Member
Jordan-Lee Reddington
Jordan-Lee Reddington
Strategic Advisor
Jordan-Lee Reddington
Strategic Advisor
Qasim Ali
Qasim Ali
Strategy and Development
Qasim Ali
Strategy and Development

Meet The Team

Safe Hands, Expert Consultants, and Your Ultimate Sport Experiences Guides

Andrea Monks
Andrea Monks
Senior Operations & Product Manager
Andrea Monks
Senior Operations & Product Manager
James Walters
James Walters
Head of Sporting Experiences
James Walters
Head of Sporting Experiences
Laura Donaldson
Laura Donaldson
Head of Events
Laura Donaldson
Head of Events
Kavindra Juggath
Kavindra Juggath
Business Development Manager
Kavindra Juggath
Business Development Manager
Scott Walker
Scott Walker
Sales, Business Development & Sponsorship Manager – Abu Dhabi Market
Scott Walker
Sales, Business Development & Sponsorship Manager – Abu Dhabi Market
Nasir Ahmed
Nasir Ahmed
Commercial Partnerships Manager
Nasir Ahmed
Commercial Partnerships Manager
Jennifer Rebeiro
Jennifer Rebeiro
Sales & Product Manager
Jennifer Rebeiro
Sales & Product Manager
Rukma Fernando
Rukma Fernando
Product Sales Manager
Rukma Fernando
Product Sales Manager
Yuzraan Lantra
Yuzraan Lantra
Digital Marketing Manager
Yuzraan Lantra
Digital Marketing Manager
Mayka Villaflor 
Mayka Villaflor 
Business Support Manager
Mayka Villaflor 
Business Support Manager
Susan Hamilton
Susan Hamilton
Administration and Operations Executive
Susan Hamilton
Administration and Operations Executive
Jahzeelyn Diroy
Jahzeelyn Diroy
Administration and Operations Executive
Jahzeelyn Diroy
Administration and Operations Executive
Joy Rimando
Joy Rimando
Finance and Administration Executive
Joy Rimando
Finance and Administration Executive

Our partners

Dubai Rugby Sevens
Dubai Rugby Sevens
Dubai World Cup
Dubai World Cup
Hong Kong Sevens
Hong Kong Sevens
ICC
ICC
NBA
NBA
UFC Fight Night
UFC Fight Night
YAS Marina Cicuit
YAS Marina Cicuit
Abu Dhabi Sports Council
Abu Dhabi Sports Council
British & Irish Lions
British & Irish Lions
Department of Community and Development
Department of Community and Development
Department of Culture and Tourism
Department of Culture and Tourism
DP World ILT20
DP World ILT20
Dubai Economy and Tourism
Dubai Economy and Tourism
Dubai Marathon
Dubai Marathon

Proven Success Through Client Satisfaction

DHL
Bahrain RFC
ADIB
Darren Gough
Durham Cricket
District 1
Golootlo
IRFU
Lions

“A big thank you for all your help and support leading up to the F1 race – the event was absolutely amazing, and customers were blown away!”

DHL
Elliot Santon
Head of Global Sponsorships, DHL

“The whole organisation was absolutely spot on and it was nice to deal with someone who understood our needs. I look forward to continuing the relationship between you, your company and The Bahrain RFC in the future.”

Bahrain RFC
Bahrain RFC
ADIB
Naming rights partner of the ADIB ICC Academy Oval and ICC Warriors Cricket Team.

“This is customer service as it should be, and we wish the rest of the world would operate this way”

Minakshi Ahmad Ali
Head of Sponsorship & Events, Abu Dhabi Islamic Bank.

“I have worked with Expat Sport on many occasions and always found them to be professional and great to work with. They are the guys to speak to for anything relating to cricket.”

Darren Gough
Darren Gough
Former International cricketer

“Everything went wonderfully well and we will definitely be in touch to enquire about future bookings. Thanks for all your help.”

Durham County Cricket Club

“Our leadership team were impressed by the exposure we received throughout the MENA region and the ability we had to showcase specific key messages in both English and Arabic”

District 1
Philippose Thomas
Marketing Manager, Mohammed Bin Rashid Al Maktoum City – District One
Golootlo
Regional Sponsor of the ICC Cricket World Cup 2019

“Our sponsorship of the ICC Cricket World Cup through ES Sport undoubtedly played a crucial role in our rapid growth. The Golootlo brand gained huge credibility through our association with the ICC.

Aziz Khasimali
Chairman, Golootlo

“Thank you for the excellent service that you provided for our team at the Dubai Rugby Sevens tournament.”

IRFU
Gillian McDarby
Programme Manager, Irish Rugby Football Union

“I worked with ES Sport during the Emirates Airline Dubai Rugby Sevens in 2013 and was extremely happy with their professional and attentive service. Your team is in safe hands with these guys.”

Lions
Sir Ian McGeechan
ex-British & Irish Lions coach
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Have questions? Call us +971 4 435 6612
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FAQs

What sports and entertainment events does ES Sport have access to?

ES Sport has access to a growing number of local and global events. We have a long history in cricket, F1, rugby, golf, and Lions, providing unique experiences for fans and clients. We are constantly on the lookout for new and exciting sports and to expand our offerings and have recently added premier brands such as the UFC and NBA.

What does an ES Sport hospitality package include?

An ES Sport hospitality package includes a ticket to your chosen sporting event and a hotel stay near the venue. Our objective is to elevate the fans’ experience around the sport of their choice by providing accommodation that fits each individual’s budget.

How often does ES Sport add new events?

ES Sport is ready to add new sports and events 24/7, 365 days per year. We’re constantly negotiating with rights holders, venues, and government entities to develop mutually beneficial ways of elevating their events through creative thinking.

Does ES Sport only cover events in the Middle East?

ES Sport is based in the UAE but has contacts for global sporting events. We’re the trusted experts and market leaders in the Middle East, but our reach is worldwide. Our ever-expanding line-up of events spans Europe, the US, the Far East and more.

Does ES Sport only cover sporting events?

ES Sport specialises in sporting events and has strong links to the entertainment world. We give fans access to post-event showcases such as the Dubai 7s concerts and the F1 Abu Dhabi's world-famous Yasalam shows, which have been graced by the Foo Fighters, Beyonce, and Eminem.

How much is an ES Sport hospitality package?

ES Sport hospitality packages are competitively priced and available for various budgets. We recommend checking each event’s page on our website for the most up-to-date prices or contacting one of our agents.

What hotels are included with an ES Sport hospitality package?

The hotels that ES Sport hospitality packages use range from three to five stars to fit various budgets. While the hotels may change, we strive to work with those that provide high-quality hospitality.

How can I find out about new ES Sport events and hospitality packages?

There are several ways to learn about new ES Sports events and hospitality packages. You can bookmark our website and check for updates. You can also follow us on Instagram, Facebook, and LinkedIn. The best way is to sign up for our monthly newsletter, which contains ES Sport news and updates directly in your inbox.

Where is ES Sport based?

ES Sport has offices in the UAE, UK and Saudi Arabia.

How can I contact ES Sport?

You can contact ES Sport via email at info@es-sport.ae and telephone +97144356612.

Can I get corporate hospitality packages for my company through ES Sport?

ES Sport offers corporate hospitality packages tailor-made to your needs. For more information, contact us via info@es-sport.ae or call +97144356612.

How can I add my sporting event to ES Sport’s lineup?

Call us at +97144356612, and we’ll schedule a meeting to determine how to work together.