We provide top-tier opportunities for fans, rights holders, and brands that leverage the influence of sports and entertainment.
We are committed to devising ground-breaking strategies in and around sporting events. Whether we’re customising packages to create memorable sport experiences for fans or coming up with innovative solutions to connect brands to events through sponsorships and partnerships.
Chairman's Message
“At ES Sport, we are honoured to support the 'We Are the UAE 2031' vision, a testament to the country’s ambition and forward-thinking leadership. We believe that sport is far more than competition—it is a powerful tool that enriches society, fostering a healthier, more cohesive, and vibrant community. Our commitment to this vision is anchored in the idea that sporting events play a vital role in enhancing the well-being of individuals and communities alike.
By promoting and bring global sporting events and their fans to the UAE, we are not only showcasing the country's exceptional facilities and world-class hospitality but also contributing meaningfully to its economic growth. The positive impact of these events extends beyond the arenas and stadiums, generating opportunities that support local businesses, stimulate tourism, and attract investment that drive sustainable economic development.
Additionally, ES Sport is deeply committed to championing homegrown events such as the Abu Dhabi Super 10s and the Dubai Marathon. These events highlight the UAE’s capacity to create unique sporting experiences that resonate locally and internationally, attracting athletes and fans from around the world while fostering a culture of fitness and well-being within our own community.
The Region's leading Sport Experiences & Sponsorship Agency
Since 2009, ES Sport has been the cornerstone of the Middle East’s sports tourism industry. Back then, we recognised the region’s potential to become a global hub for sports and entertainment. In under two decades, the potential has been realised and the Middle East is now home to some of the most sought-after events on the planet – and ES Sport has been there every step of the way. As the GCC has evolved to welcome world-class sports and entertainment acts, so too has ES Sport. We’ve transcended sports tourism and added important verticals such as sponsorship and partnership management, tour logistics for professional and academy teams and hosting our own sport-centric events. ES Sport is more committed than ever to helping the Middle East become the number one sports and entertainment destination in the world. From our bases in Dubai, Abu Dhabi and United Kingdom – we will continue to drive innovation through sport and connect fans and clients alike to the blockbuster events and opportunities they desire.
Board of Directors
Executive Team
Sue is a marketing and business development professional with 25+ years of international experience. Before joining Expat Sport as Executive Director for the 2022 FIFA World Cup, she successfully led and transformed the business model of ITP Media Group as Managing Director. Her reputation in the sports tourism sector has led her to consult on development projects for illustrious clients such as the Saudi Public Investment Fund (PIF).
As the former Commercial Director of the International Cricket Council (ICC), Campbell’s invaluable network has propelled Expat Sport’s cricket sponsorship strategy. His career has given him extensive experience dealing directly with governing bodies, rights holders, brands, media and more. Campbell is essential in exercising the ICC’s commercial rights in Dubai and is one of the most respected figures in cricket in the Middle East.
John has had a lifetime career in travel. Starting as a trainee with Thomas Cook, he became Managing Director, UK at 36. He then went on to become MD of the international business, covering 54 countries, and introduced the famous strapline “Don’t just book it, Thomas Cook it”. In 2000 John moved to become the MD of Lunn Poly and subsequently Retail Director of TUI UK.
In 2009 John was elected chairman of ABTA and in the same year was presented with a lifetime achievement award. Later inducted into the Travel & Hospitality Industry Hall of Fame, he received an outstanding achievement award in 2012.
Jordan is a strategic advisor with Expat Sport, helping drive the digital transformation project within the business. He has more than twelve years of experience working with leading organisations in the Digital, Marketing, Analytics, and Technology spaces in the UK and UAE. He originally joined the team for our successful FIFA World Cup Qatar 2022™ campaign. Since then, he has been instrumental in levelling up the brand with his creative vision and digital nous.
As well as being an accomplished Level 4 Master Coach (ECB), Qasim is Expat Sport’s cricket strategy and development expert. He has a vast knowledge base of the sport, from grassroots level to elite teams working with Lancashire CC, England, UAE, ICC Academy and Sweden as Director of Cricket at Sweden Cricket Federation (SCF). Currently, Qasim is the National Head Coach for Kuwait National Team. Thanks to his experience and foresight, Qasim is essential to our continued success in the sport.
Meet The Team
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FAQs
ES Sport has access to a growing number of local and global events. We have a long history in cricket, F1, rugby, golf, and Lions, providing unique experiences for fans and clients. We are constantly on the lookout for new and exciting sports and to expand our offerings and have recently added premier brands such as the UFC and NBA.
An ES Sport hospitality package includes a ticket to your chosen sporting event and a hotel stay near the venue. Our objective is to elevate the fans’ experience around the sport of their choice by providing accommodation that fits each individual’s budget.
ES Sport is ready to add new sports and events 24/7, 365 days per year. We’re constantly negotiating with rights holders, venues, and government entities to develop mutually beneficial ways of elevating their events through creative thinking.
ES Sport is based in the UAE but has contacts for global sporting events. We’re the trusted experts and market leaders in the Middle East, but our reach is worldwide. Our ever-expanding line-up of events spans Europe, the US, the Far East and more.
ES Sport specialises in sporting events and has strong links to the entertainment world. We give fans access to post-event showcases such as the Dubai 7s concerts and the F1 Abu Dhabi's world-famous Yasalam shows, which have been graced by the Foo Fighters, Beyonce, and Eminem.
ES Sport hospitality packages are competitively priced and available for various budgets. We recommend checking each event’s page on our website for the most up-to-date prices or contacting one of our agents.
The hotels that ES Sport hospitality packages use range from three to five stars to fit various budgets. While the hotels may change, we strive to work with those that provide high-quality hospitality.
There are several ways to learn about new ES Sports events and hospitality packages. You can bookmark our website and check for updates. You can also follow us on Instagram, Facebook, and LinkedIn. The best way is to sign up for our monthly newsletter, which contains ES Sport news and updates directly in your inbox.
ES Sport has offices in the UAE, UK and Saudi Arabia.
You can contact ES Sport via email at info@es-sport.ae and telephone +97144356612.
ES Sport offers corporate hospitality packages tailor-made to your needs. For more information, contact us via info@es-sport.ae or call +97144356612.
Call us at +97144356612, and we’ll schedule a meeting to determine how to work together.