Babyshop renew their ICC Academy Sponsorship
As a leading kids retailer in the region and beyond, Babyshop, the brand that is in existence for over forty years with 235 stores across 16 countries showcases strong commitment to its community over and above delivering on the fashion component. Commenting on the association, Ruban Shanmugarajah, COO, Babyshop, UAE said: “We have always gone the extra mile to deliver to our community, over and above fulfilling fashion needs for children in the region. We believe that sports and physical activity is essential for life-long healthy living for everyone including our little shoppers. UAE continues to gain sporting excellence through a host of global sporting events combined with excellent facilities and the best of expertise. Keeping this in mind, it is imperative to develop skills and competencies for the younger audiences for a well-rounded development of all individuals of the society. Babyshop’s support to ICC’s Summer Cricket Camp and Cricket Cubs is in line with the company’s philosophy of empowering children with skills such as these in order to help pave the way for a more active society.
