News, Rugby May 20, 2018

5 reasons why sports sponsorship will boost your business

5 reasons why sports sponsorship will boost your business
Many people think that sports sponsorship is just for global brands with budgets in the billions. But in reality, companies of all shapes and sizes are seeing the benefits of aligning themselves with sport.

From our own experience in supporting the ICC Academy in Dubai, we’ve found at least five compelling reasons to consider sports sponsorship in boosting your brand…

1. Access to sporting inspiration: Most sponsorships mean access to players, and sporting success is inspirational… to everyone. Whether you want to engage with senior business leaders or need a compelling competition prize, sporting heroes have true powers of attraction.

2. Brand association: Sport creates passion and excitement. Linking your brand with sport invites you to join the conversation and feed off its energy. Social media makes this easy – whether you’re a global brand at a worldwide tournament or a small business supporting a local league, you gain content, engagement and profile.

3. Corporate Social Responsibility: Your involvement in sport needn’t just be a marketing tactic. By funding coaching, schools’ programmes, tours and other good causes you can help bring the unarguable benefits of sport to those that might not otherwise receive them.

4. Getting involved: If you need to drive employee engagement, there’s no better teambuilding exercise than playing a sport together. At the ICC Academy, sponsors benefit from access to training facilities, team entry into local cricket matches and VIP tickets for staff to attend big games.

5. Customer interaction: A sport sponsorship can take you closer than ever to your customers. Use competitions to harvest valuable consumer data; bring product samples to a key match; invite important partners to VIP sporting dinners and hospitality events.

With bases in Dubai and the UK, Expat Sport is a unique agency with expertise in sports sponsorship, corporate hospitality and travel. As official commercial partners of ICC Academy, we help brands create the perfect sponsorship package.

The ICC Academy is a world class cricket facility in Sports City, Dubai. 97 of the world’s 100 best players have trained on its two ovals, 38 turf pitches and six indoor practice areas.

Learn more about ICC Academy’s Sports Sponsorship